If you want to know whether the creativity does really exist in india than all you have to do is watch the fevicol ad and your question will be answered I definately say in the positive.this ads have been produced by prasoon pandey of ogilvy and mather.these ads are brilliant and totally identify with product they are advertising ie fevicol which is an adhesive.
here are the fevicol ads that will make you gasp in disbelief at creative brilliance in the m
1-the first ad is set at an poulutry farm where a hen is shown laying eggs now when a caretaker tries to break the egg .egg flies off his hand and instead of it breaking steel vessel breaks which it strikes.the caretaker is dumfounded and looks around and finally solves the mystery.the hen is eating grains from an fevicol box.
2-the second ad is set in a carpentry shop where some people are shown watching a movie.in that the hero is hanging precariously from the bridge and is telling heroine not to leave his hand but all of sudden he falls all because a worker takes a fevicol bottle that was placed on the top of the tv
3-the third ad is set in overcrowded truck where people have occupied every available inch on the truck and yet they are travelling safely on the truck because truck has a board on backside advertising fevicol
this three commercial truly justify fevicol slogan ’’fevicol ka jodh hai toote ka nahi’’