The brand "Fevicol" is a common house name. The ads shown in TV commercials are too unique that they are unforgettable and leaves a deep impact for a long time. The concept of the ads are same but all are shown to the people ina very interesting way.
One of the ads which I like most is, Where carpenters are working. They are watching a movie scene where the girl ison the bridge, and she is holding her lover, who is about to slip off; and they frantically keep repeating "Pakde rehna. chhodna nahi hai ." the suspense builds. But much to the irritation of the carpenters, nothing happens. In frustration one of them gets up, to take the Fevicol kept on the TV. And to the horror we see the lover in the ad loses his grip and is seen falling into the pit. Whereas in another TV placed next to it, the hero is still continuing with "Pakde rehna .chhdna nahi ."