In today’s day and age when journalism is tinged with the color ’yellow’ Filmfare seems to have lost ground.
Considering today’s changing tastes, I would recommend Filmfare to follow the following:
Have a sem-nude babe or muscle-rippling hunk on your cover, issue after issue.
Take a quote, distort it beyond recognizable limits and put it on the cover.
For instance, if Raveena Tandon says, ’’I love Madhur Bhandarkar’s brand of cinema, but our creative future is undecided as of now, ’’ transform it as, ’’I love Madhur Bhandarkar but have not decided my future with him.’’
Have pin-ups of sexy lasses attached in the magazine.
Pay great attention to shooting stars.
Create a rivalry between Hritik and Shahrukh.
Play favorites to stars. Make a demi-god of one and destroy the other as per your convenience.
Completely relegate views of directors to the archives.
Never publish articles about old films and film stars. What matters is today.
Make your journalists use twisted phraseology. After all such language is considered to be modern Indian English.
Write letters yourself praising your magazine.
Always peep into the bedroom of film stars. Find out who’s clandestinely romancing whom. Keep coming out with scoops. There is no point in writing about an actor’s professional life.
I can go on and on about what you (Filmfare) must follow. But most importantly, ’Don’t bring back Khalid Mohammed.’