Ive used this product off-and-on for years and love the clean, fresh scent and so does Steve, my fiance. The scent seems to linger throughout the day, and at night it lingers on the pillows. Steve says it reminds him of me when Im not there. The price is affordable, so I use it daily for a light conditioning. It would be great if they sold a deep conditioning treatment with the same great scent. I would be willing to pay more, as I do already for other deep-conditioning brands that I use less often. Sometimes local stores have trouble keeping it in stock, so when I can find it, I grab most of what is there and stockpile it!