Flipkart actually made the online shopping so popular in India because of the diversification it has on the products varieties in size, color, design. I loved it because you can shop everything at one particular place by just one single click. It covers major parts of the country.
Even to small towns where other online shopping sites does not deliver, flipkart will deliver at such places. Moreover the returns options are very easy on flipkart. Returned products are accepted by flipkart management with a smiling face. Website Load time is good enough.