To be very honest, India is a country where every service provider has messed up in their services every now and then. Telco, Banks, Websites etc, everyone screws up very often, because we are a nation where flawless service and honest is not in our DNA.
Amongst all the online shopping sites I have tried, ebay, Myntra, letsbuy, fashion&you - Flipkart has been the most painless and efficient site and it is growing gradually in its product range and catalogue and I foresee it being the Amazon.com of India in the near future. So I am being patient with the limited options available on the site as of now.
Truthfully, I only make minor purchases from online websites - Pen drives, hard disks, RAM, PC components, books, DVDs, etc. I would never risk buying a big appliance from an online shopping website for one simple reason - Indians companies cannot be trusted.
And also, people with bad experiences, statistically, write the most reviews and the reviews on Indian sites are mostly bad. but
Bottom line - Flipkart is a very decent and efficient shopping site and I recommend it.