Flipkart has set up a benchmark for indian start up companies.The modern era belongs to the consumer oriented market where consumer is the epicenter of all actions.The way flipkart has taken care of this concept is amazing and the vibrant growth of this company is the proof of the same.Various new ideas like big billion day and others have attracted so many customers to it and it is vividly clear that flipkart has emerged as a giant e-commerce industry giving tough competition to the multi national amazon in india.