Flipkart does not influence ratings and reviews on the platform. Flipkart is neither the seller nor the buyer, but an online marketplace that brings both these entities together. Before a product goes live on the platform, a Flipkart team is involved in creating its portfolio. What does this mean? Every detail — from the product images and specifications, to description and details — is updated on the site. The ability to post product reviews and ratings lies outside Flipkart’s control and the power lies in the hands of shoppers on the site.