The last few months of my life have been very exciting. I suddenly have a very happening nightlife. Every night, me and my wife finish up our chores, surround ourselves with bowls of snacks, connect the laptop with the TV and go shopping.
Online shopping is not a new idea in India. Times Shopping and Rediff Shopping have been offering this for a few years now. But it has become a practical idea now. Most of the shopping sites are funded today. They have the money, the set up and the understanding of the business. They are serious about their branding, quite a few spend crores on advertising and evoke the trust needed to shop on the basis of a few photographs.
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