Im going to tell you about the fogg that was a amazing perfume I use daily in life the that is a awsome brands these is globaly its launched in india in 2011 with new concept of no gas and only perfume the basic idea of fogg was to tap a market gap and undeatand human psyche with deodorant market today shands at 1500 crocre it was a compeleted five year to be a market learer the most important aspect is to undestand consymer needs comparing its utilities with their needs