Ford fiesta 1.6.
I do not own a fiesta, but my friend has it and I take it every now and then for Ooty. I own a swift ZXI and I keep Fiesta as my first wishlist.
Theme
One great car below 10 Lakh category for driving pleasure.
Advantages
Punchy engine - No car can come near by, press the acc pedal and you are on for the race
Excellent fuel consumption in its category- Driving pleasure with less pinch in your pocket
Good comfort - Most bumps soaked up easily
Stability and Handling - Be it on hills or plains, it cruises with confidence. Infact, even scary mind will enjoy.
Good good clearance like small car - No worry like Honda city.
Latest model comes with 2 years warranty - Atlast ford understood some part of indian customers.
A few minor disadvantages(Many 1st time customers will look only for equipments rather than the punchy engine or stability. I think that’s how Aveo has a few customers)
No MP3 player provided - The forthcoming Swift Zxi will have a integrated MP3 stereo and steering controlled volume button.
No alloy wheels provided for 8 lakh budget - Suzuki provides the same
Stingy to provide only 1 airbag in the latest version - Come on Ford, we are no driving a small car to be soo stingy.
ABS to be made option on all models(Including Fusion) for a nominal amount - Please treat Indians also on par with other countries. Insist on safety
Improvements which can be made:
Services and dealership experience to be improved as I found it’s not upto the mark compared to Suzuki.
Get a good review or award towards customer satisfaction.
Loosing 1 customer is loosing 10, but gaining 1 customer may be bringing in only 3 or less.
Please reduce the spare parts/accessories price so that outmarketed fittings are thrown away.
Be a volume player to garner your pie of cake