I am FBO of forever living products. I have personal experience about bright tooth gel. Once we buy it and use it, one tube comes to 300brushes. That means a person can use this tooth gel for nearly one year. In one year, we use 20 to 30 pastes but its quality is low. But, this tooth gel has the component aloevera which penetrates into interior part of the teeth. Cost of this product is sufficient to the quality of this one. I recommend this product as the best one to prevent from dental problems. It shows as the best product if you search on internet.