Fortune is a big brand and I like it all other product but I dont like its kachhi ghani mustard oil. It like as refined oil. Its light color feels like a refined oil. And when opens it bottle it dont give sharp smell of mustard oil which comes from pure mustard oil. Personally I dont like this oil for my food. It tastes are same as other mustard oil. But it dont give the benifits of pure oil. Recently I used pure mustard oil. Lots of different in both oil. If I choose one oil. My choice definitely for pure oil not for fortune oil .