The fossil is a brand which gives you the products that are average at a price of high premium products .you can buy a watch from the market at the price of what fossil is giving a great peice . The looks and design is good but that doesnt matter in a product like watch . Yes it matters but when the quality is good then we can compromise for eg we buy a heavy weight phone with 5000mah battery and there is a slim phone with 1509 mah battery . Which will last for a period of 2 or 3 hours so better is to buy ha heavy weight phone whose battery will last long . Same is the case here go for any other product . Fossil is expensive without any reason and quality