You should definitely go for the front loading washers even though they are more expensive than the top loading washers. It is also really important as to what detergent you use. We use dropps, which are tiny half ounce, pre-measured dissolved packets containing concentrated detergent. These are optimized for high efficiency front loading washers.
I just place one packet in the detergent drawer, which is enough for a full load of laundry and the clothes comes out really clean and soft. No more measuring, pouring and wasting detergent (what a relief!). I think you can order a free sample on http://www.dropps.com. The front loading washers, if used with the right detergent are a great investment. You’ll save a lot of electricity and money as a result. Plus, front loaders are more sophisticated technology and hence arguably have been cleaning technology than the traditional top loaders. Most appliance companies have front loading washers on sale these days.