Mango Frooti...Fresh and Juicy.....good jingle to hum and sing. Not good enough to drink !
What does Parle think about Frooti ? One of the best mango juice brand that the consumers can have? They think this is the reason for their success ?
Doesn’t their consumer research say that a Maniben on Ahmedabad platform buys it not for its taste, but because the station canteen owner would charge 10 bucks deposit for a bottle of Mazza or Slice ?? Do they think that Vicky, the college stud too flaunts Frooti for its taste...or because he doesn’t carry a haversack to dump the empty bottle of his favourite Maaza?!?
Have they ever poured Frooti in a glass and seen its colour? Does it in the first place even remotely looks like REAL MANGO JUICE? Finally, the should-be-reason-to-buy, does it taste as R E A L as MANGOLA, or MAAZA, or....????
How could the Brand Director miss out all this for a once revolutionary National Brand like Frooti? Sir, please, realise that its not the taste that people are buying Frooti for, its STILL the C O N V E N I E N C E that is selling.
Its time you change the taste, the colour, the look and the similar looking commercials since years. My gut feeling says... with all the other better tasting mango juices in the market, Frooti sales must really be crumbling.
Is it a fact that Parle is blaming it all on Digen Verma ??? The culprit is someone back home Mr. Chauhan !!!
P.S.: All the answer options to REVIEW DETAILS below don’t apply to Frooti.