This is a mutual fund online investment site and people are think they are giving good opportunity to track and create wealth.
But they force you to invest in REGULAR fund which having more fund allocation cost.
But you know if you want to invest 10-20K lifetime then its OK.
But if you want to invest more than that, e.g. 10K-1 LAC / year, you should invest through DIRECT fund, where 1-1.5% less fund allocation cost.
Not only that DIRECT fund give you better return ratio approx. 2-5% more.
As on date where ever you invest in MF, that process through CAMS/Karvy, where you can create your online AC and invest where ever you do within 2 min.
Please check comparison in website about DIRECT MF fund, you can able to understand the benefit.
Or approach to Fundsindia to enable DIRECT fund for you, instead of giving Referral program/ gold coin/ Switzerland tour etc etc.
After that put your conversation feedback here.