It keeps going superior to whatever other perpetual red, however, and the shading after the dull red in the color washes out is decent as well a characteristic red highlight shading.(My hair is impervious to color however, so YMMV.) Anyway. Not impeccable but rather the best lasting red out there for me. Whats more, scents decent! Dislike skunky Clairol poop. Whats more, I generally get compliments on my hair shading with this, and shockingly notwithstanding when its simply done and its a purple dark shading, regardless ive had individuals believe its characteristic.