After using this face wash, I says that my skin feels a lot smoother and softer. The skin appears brighter which I will also say as he looks a tad fairer after washing my face with this but that is not long lasting though. After some time the oils will come again and skin gets back to the usual self. But still I liked this face wash because this thoroughly cleanses the face and removes the dirt, pollution etc. just after I am washed my face with this my experiance is good. After all, this face wash is nice and suits my skin.