Actually this theatre belongs to megastar family a well known tollywood star currently under allu aravind family who is cousin to megastar chiranjeevi. Actually this theatre is apsara after acquisition by geetha banner theatre was remodelled and renamed as geetha apsara. It’s first movie released in this theatre is JALSA which was acted by power star pawan kalyan younger brother to mega star chiranjeevi under geetha arts banner and also a family member also.Regarding theatre atmosphere everything is fine but price are quite high compared to other theatres. Theatre is valuable for our money.