After the title and the cover, the most important marketing material for your book is the description.
The book description goes on the back cover(for paperbacks) or the inside flap copy(for hard copies) and right below the price(on Amazon). It’s crucial that this short paragraph be right.
There are so many examples of how book descriptions led to huge changes in sales, it’s incredible authors don’t spend more time getting it right. One of our favorite stories is Mark Edwards’ book,
Killing Cupid .
Despite a nice cover and good reviews, it wasn’t selling as many copies as it should have. He dove into the competition, analyzed their descriptions, and completely revamped his description. Sales doubled… within an hour .