Market research is one of the most important thing in any type of business. Without targeting your customers first, you cannot start your business. There is a one little story based on the marketing persons.
Two marketing persons, who were appointed to market their company shoes, went to one island where nobody wears shoes. Therefore one marketing person thinks that he won’t get any market because nobody wears shoes there. But the second marketing person thinks that he has good scope because everybody travel there with bare legs. So he started by encouraging peoples and at last got whole market.
So market research is fully dependable on the good market team. With very good market team you can capture market very easily.
To start market research, first look at your product as a customer and think all the pros and cons about it. Try to reduce all the cons. Open your product in front of your friends, neighbors and discuss with then about it before entering to the market.