Have anyone thaught about why the research fails in india .Even the top companies like nelson, Imrb or others fails to say that there research will be successful.Taking an example of shoppers shop they have planed to come in mumbai city on 10th may 2002 and they had approach the nelson to do the market research whether they will be successful in area like bandra and guess what the result was submitter by nelson on june 2002 so why have they conducted the research and the money spend on research was 11 lakh appro.
The research carried out in usa is said to be always successful have we tried why to find why are they successful. Think on it and make a study on it u will surely come to know.Just to tell u about why the research is successful in usa because the whole research is carried out by a single person although he might be a manager but have to do even the survey .
The research in india is done is as follows
- the objective is made and the questionar is made by one person
2.the field work i.e survey is carried out by another person
3.the analysis is done by third person
Just observe the above steps 3 peoples are involved in a research each haviong a different knowledge .like a person whos is analysing might not be sure why the questions where made .Thats why the research in india fails .
Guys we always says we want to be a super power but following a super power steps will only make us superpower just by thinking one cant be a superpower each and every step should be towards success .
i hope no one would feel bad if anything written wrong .Its my first preview I am writing so if any spelling mistakes there I am sorry for that.
thanks
tushar