Yamdevi (the queen of hell ) and Sachi ( the queen of heaven ) meets at a vegetable market, where Yamdevi proudly shows her new diamond necklace and tells the story of their moving to a mansion from villa and planning to shift to a palace by the year end and Sachi enviously lends an ear to it. Sachi without purchasing vegetables straightly goes to the place where Indra ( her hubby and the king of heaven ) and his team works. On the other hand, Indra ( tensed due to financial crunch and no work ) is having a conversation with Varun, Agni, Kaamdev ( the Indian god for love, one like cupid ) and Brahaspati ( the teacher & advisor to Indra ) on how to increase income, while Sachi enters.
SACHI (in scolding mood) : Indra, I am angry with you.
INDRA (surprised to see his beloved here) : But, why?
SACHI (half truth, its a tradition) : Today I felt so let down because Yamdevi insulted me publicly and said that your hubby is good for nothing, is sitting idlely doing nothing. Yamdevi was every now and then showing me her new diamond necklace and pinching me by saying that can your hubby get you such a beautiful new diamond necklace. DEAR, but I didn’t let you down by saying that you are going to present me a new diamond necklace on our forthcoming anniversary. So Indra now you should present me a new diamond necklace because now its the question of your prestige.
INDRA : DARLING, I would surely present you a new diamond necklace but as you know these days we are facing financial crunch because no one is willing to come to heaven. And so its not possible right now, I would present you next year when the circumstances would be much better.
SACHI (angrily) : You and your circumstances would never improve.
Sachi leaves the place.
INDRA (tensed) : Now what to do?
KAAMDEV : O Lord, I have a suggestion to make.
INDRA (his hands on head) : Go on.
KAAMDEV : O Lord, we should modernise ourselves just as Yamraaj did.
INDRA : Kaamdev, I don’t understand what are you trying to say.
KAAMDEV : O Lord, I am trying to say that we should have our own website, like say https://heaven.com and should market heaven by giving advertisements on earth.
INDRA (excited) : It sounds interesting. Okay, we will have our own website but how will we advertise?
KAAMDEV : I have a suggestion for that too. I have been a member of https://mouthshut.com where I have read all reviews on advertisement. After reading all the reviews I concluded that these days ’’Sex Rules and Sells’’ on earth. And so I think that we should start our ad. campaign with the help of our sexiest girls like Urvashi, Maneka, etc.
INDRA : Very good Kaamdev. I am impressed. You can carry on with your ad. campaign.
BRAHASPATI : Indra, I have an objection. 1. for kaamdev calling urvashi & maneka sexiest girls, they are apsara’s (celestial girls) and using them for such vulgar ad. campaigns; 2. for kaamdev’s conclusion of Sex Rules and Sells.
INDRA : GURUDEV (Brahaspati) objection is sustained for first point but why have you objected for 2nd point.
BRAHASPATI : Indra, I am also been the member of https://mouthshut.com and I think that kaamdev hasn’t properly read all the reviews and hasn’t taken into account other facts.
INDRA : What facts?
BRAHASPATI : To certain extent I agree with kaamdev that sex rules & sells but if he had properly read all the reviews he would have had noticed that everyone talked about declining standards. Further I would say that all those products which are being sold on the platform of sex has rise in sales but its short-whiled (like the excitement of sex) and after that their sales definitely drops and so they have to come up with a new ad. in less then six months and so such products can’t become synonymous. While on the other hand the ad.’s with creative brilliance have made those products synonymous. I can quote many examples such as: 1. AMUL - butter, by singing ’utterly butterly delicious’ and ’the taste of india’ they have become synonymous, no one in India asks for, ’give me this butter or that butter’ but only speaks ’’AMUL’’ and the shopkeeper understands that what the customer is saying. Its more than two decades that they are synonymous. 2. FEVICOL, by speaking ’haisha, haisha’ they have fixed all other adhesive manufacturers; have a look at their ad. full of creative brilliance, they are synonymous for more then five years. 3. VICKS VAPORUB, the product of Proctor & Gamble for cough and cold is also synonymous for more than a decade. All these products hold a market share of more than 80 percent. Till yet not even a single product on earth can be found of becoming synonymous through sex, its only due to creative brilliance.
KAAMDEV : But GURUDEV, this concept gives an instant rise in sales.
BRAHASPATI : You say, the concept of sex rules and sells give instant rise in sales; I thoroughly agree with your statement but it doesn’t give a concrete building, it doesn’t help in brand building, for building a concrete building some time and brilliance is required to be alloted and so is the case with everything. The AXE effect, a body spray that takes help of this concept, it surely got rise in sales but its not the market leader in her segment and the question of it being synonymous is far away, at the horizon. Again this concept surely gives rise in sales but this too is short-whiled as its the case with the excitement of sex. Sex has jargons and its not everlasting while the mind and its brilliance is everlasting, its only mind that helps a human being lasts for ever; whether you see Mahavir or Jesus, Prophet Mohammed or Krishna all this are surviving with the help of mind and its products such as principles, your good deeds (and also bad deeds) and creative brilliance, this too is a product of mind which has helped all these AMUL, FEVICOL, VICKS, etc. to become synonymous and not sex and the concept of ’sex rules & sells’.
INDRA : I thoroughly agree with GURUDEV and so we would conduct our ad. campaigns through creative brilliance; but now the question arises that to whom we would allot our contract.
So, wanna have the contract of heaven?