This is the best toothpaste I have ever used. It gives cleaner, whiter and healthier teeth. It is the only toothpaste containing the patented polishing agent LS-928 which allows for effective polishing without excessive abrasion of tooth enamel. It removes various kind of stains like tobacco, tea and coffee, makes your teeth brighter and whiter. Prevents cavities. It helps to remove Plaque. The cool mint taste of glister toothpaste is liked by kids and adults. Every one in my family uses glister. It last longer than any other brand of toothpaste almost 2.5 to 3 times. so It is price competitive.