A second edition of this book is now available. What’s the truth about globalization .and what’s just "globaloney?" Michael Veseth believes that much of what students understand about globalization is really globaloney-bombast built on a few vivid images and exceptional cases that distort more than they reveal about the world around us.
Globaloney separates rhetoric from reality by snapping close-ups of the classic globalization images and comparing them with unexpected alternative visions that resonate with culturally savvy college-aged readers. Do Michael Jordan and Nike really define globalization? Why not David Beckham and World Cup soccer? Is globalization McDonalds and McWorld?