My father is always young .because of black shine hair .but one thing this isnt happen on one month before because my father turn 43.and gradually at this age the hair colour changes to white .and sick.then my friend refer to me that godrej expert rich creme hair colour to use .that with no ammonia .and less side effect .after all its good brand .i assure that and go fo buying .after .applying this product on my father hair my fathers hair look shiny black that very cool .and the colour isnt void up to one month .nic eproduct and no side effect .with great value for money .in recent I also refer my uncle and my relatives .becaus eits give nice experience .and no side effect.thanku to godrej expert