My cousin is using godrej expert hair color since 6 months but now a days she is experiencing many side effects thi s hair color. After using this hair color scalp is becoming very itchy and hair became rough and dry. Hair fall also increased. The color actually should stick to the hair but it also sticks to the scalp it increases the dead skin because of harmful chemicals hair fall also increased. Its cost is also high. In advertisements and package they show that it colors the hair with in 10 minutes but is is not true it takes much time in real. I am not recommending this product.