Product quality is not affecting by effective storage,
You will get quality chicken because the have quality techinques of preservation so that original chicken is not get spoilege and Effective utilizaaion of distribution channel and networking perform faster in delivering this item before expiry.
Godrej is Indian mnc running business from last 10 decades so they are muct worried and bothered about consumers. So they have taken such health and safety measure so that final consumer get quality product.
Real good chicken is available in many varieties like only leg peaces , boneless , liver etc.