When I started to smoke cigarettes I used to feel proud that I am smoking gold flake but now if I ever got out of money then I smoke it secretly so that no one can see me while smoking it. the worst thing happens with it is its filter, its got shrink after 2-5 puff and after that neither u can throw it not u can smoke it properly ur life become full of tragedy due to this situation and its not worth according to its price.