Google now launcher is really a great launcher for all android devices. The main concept of this launcher is to provide a clean and clear home user interface to its all user.
The white tiles with stock android UI, is really amazing. Its animation to open all apps menu, folders, dedicated google search bar on home page look really great. Its build for stock android experirnce thats why it have no option for customization.
The features are really great. First it provide a clean UI and easy to use. It makes google searching easy as it provides search bar on home page. The best feature which I reall like it is the news panel, just swipe towards right ( loging to google account is required ) . As its great with features its also provides great performance to its user too.
This app is very usefull to all those who, like to read daly news, search a lot on inrernet, and whant a clean and un-customized UI, easy acces widgets, etc. This app will be the biggest hack for all those who want to acces to their requirement easily.