I haven’t brought it yet but I have used it and I can say that it can easily beat Apple phones through its performance. The sound quality of the phone is way to good and clear. Its very user friendly and the most asked question that is the phone got unlimited storage. Yes it is but only for the images and music basically the content that you can save in google cloud. Its 64 gb is for the apps data that you can install in the phone. The Camera is very nice and the Bookeh mode is the best I have seen so far. The style and design is very attractive and the other features are quite impressive. If you are looking to buy I-Phone 7, 8 8Plus then you can go towards this phone.