$600 is typical flagship phone money and may cut into Samsung’s business, but I doubt it will get many from the Apple side except for those unhappy with the headphone jack’s removal. Apple and Google still mostly appeal to very different customers, Apple to those more interested in ease of use, Google to those more interested in having a small computer they can tweak. Google’s also at a disadvantage not having its own chain of stores to try to sell it to non-techies. It will be just another high end phone at the big stores, not something they’re really pushing. They should not forget to sell a mid-range Google branded phone, or they’ll lose a lot of customers to other modifiable phones like the Oneplus line.