Like the authors David and Malseed have rightly put forth, The book explores the birth of an idea, conceptualization and the process.The intense passion and perseverence of the duo Larry Page and Sergey Brin, the founders both Standford Graduates , and their team put in to make GOOGLE what it is today.The authors have successfullly performed as promised.
What I liked about the book?
1>Conscious effort has been made to avoid the mumbo-jumbo of the technical field.And the efforts are well evident as they explore the journey.The point being " You understand"
2>Innovation is the name of the game
Out -of -the-box thinking is the forte of the book.whether it be about recruiting the resources for the firm or thier main Chef Charlie or implementing the technology itself.
3>The Corporate motto of the company
Most of the decisions Larry and Sergey made centered around the "Dont be evil" motto of the company .The "20 percent time" rule practised at Google make you think.The authors description of the work culture is refreshing
4>Talk about the team.
The book doesnt keep raving about the duo and their brilliance but also highlights the well-deserved contribution of the CEO Eric Schmidt, Krishana Bharat , An Indian who heads their Research and Development department, Matt Cutts known as the "Porn Cookie Guy", and their head Chef Charlie Ayers.
While the initial pages describe why Google and how Google? The latter part of the book describes the survival at the top.
There are a few pages when the book goes on about how essential a part Google has become of our lives and the extent to which it is being used and how a third person leverages it for his business and someone else for his studies..We know already don’t we?
The book is refreshing, a paradigm shift from the conventional business reading and genuine.
Also has some googling tips mentioned towards the end.I found them useful.