If there is a bank in India which is really growing in terms of customer base it is HDFC Bank. They are taking aggressiveness to a new level.
Talking about corporate banking, HDFC Bank is the easiest bank for a business to deal with. I am a Chartered Accountant and have worked with two of the biggest corporate groups in the country and have interacted with almost all the banks. But I have not had a better experience than banking with HDFC Bank.
They are very flexible. And more importantly they are quick on their decisions. Whenever you put across a business proposal to them, they come back within a very short span of time. Whereas the other banks say ‘we shall get back to you’, and they have to be followed like anything to extract a decision out of them. And like a typical Indian Bank, documentation of many things can be done later after the transaction is done, which is a boon for businesses away from the city and town limits. And they are aggressive to the core, any thing which other banks charge / offer, they offer one better.
And coming to personal banking, I changed to them only recently. But their service has been extremely satisfactory. Their phone banking and net banking are a boon for Indian customers who had to stand in queues for hours and yet had to plead to the staff of the nationalised banks. Bill pay facility is another great boon for office goers.
Their online securities services (HDFC Securities), credit cards, etc are other services on which they are standing tall. Their mutual fund and insurance are also growing at a fast pace.
I think in a couple of years time they will become the number one bank in terms of customer base and asset base, if they keep up the show. Interest people please visit hdfcbank.com.