Given as a gift, my 5 year old daughter received a subscription to Highlights magazine. This magazine can hold her attention for very long periods of time. She is very smart for her age, can read, write and do good math. This magazine has several puzzles, games, hidden object challenges, stories, letters and more. It is filled with bright colors and very well described ideas for fun.
The only problem that I have found with this magazine this far, is that it provides activities for a very wide age group, making some things difficult for the small kids, and too easy for the older kids, which may result in frustration eventually. I am not sure how much this subscription costs, as, again it was a gift.
But for the many hours of pleasure my daughter receives with each new issue, I am sure that it is worth every single penny.