It is a herbal tooth paste. Well, one understands that unlike conventional tooth paste, it does not carry side effects- excess fluoride etc. Yes, its good for gums. You simply have to use it twice -morning and evening.
In other words, apply it before and post meal session. One may not like its flavor but thats because of its herbal ingredients.
It safeguards one against bad smell and pyorrhea . Those who are afflicted with bleeding gums will surely benefit from its regular use.
One can buy it as it is quite affordable. Just use it and then form your opinion.
Herbal products are quite popular across India;so, one wont have problem finding them.