When I started to use it my lips is so dry I hate my lips but then I use it I feel like my lips is soft and shiny .it nourishes lips prevent drying and chopping off lips it comes in tube packing. which is very attractive it is very travel friendly.the texture of the lip balm is like a gel consistency which is transparent on application. this lip balm has a fruity smell like bubble gum. which we had a during our childhood I brought this lip balm tow month back for winters. if you have normal lips or little dry lips then it really moisturize your lips if you have extremely dry crack lips then this can be a temporary solution for a while but it will not heal your dry lips and crack lips so people having normal or little dry lips can use this lip balm since it is very affordable that is it cost only 30 rupees for 10 gram of product so it can really moisturize your lips and prevent drying and chopping but people who having extremely dry lips which are having crack then it can be temporary solution for a while but it will not really heal your lips.its good for you lips .