Been using this tooth paste for quite a few month now. I always want to use a fluoride free tooth paste I don’t want to use chemical full toothpaste.So I started using this toothpaste and I am completely satisfied with this toothpaste.This sparkling white toothpaste is paraben and bleach free it cleans the teeth very nicely and removes the dirty that sits on my teeth.It has a minty flavor but it doesn’t give a burning effect to my mouth when I brush my teeth.After brushing teeth with this toothpaste it give a odorless breath it is user friendly product and does not harm in anyways.Iam very satisfied with the overall benefits of this toothpaste