I bought this product for my parents because my father has an absolute faith on the Japanese folks and their technology. I however judge it based on my own research. Upon research I found that they just know how to cool which is the sole purpose of ac. In todays market there are tons of companies that have a gazillion features but forgets what their products stand for.
Hitachi does it perfectly. It has no frills or marketing technologies like silver air or any nonsense stuff usually used for marketing.it just cools. Though expensive compared to others but thats a price that people have to bear for an excellent piece of equipment.