The urban SUV segment is growing at a fast pace in India. According to Honda, it grew at a rate of 43% in the last fiscal. Cars in this category are SUV-like in appearance, but not as large or unwieldy. This makes them easier to drive & park in an urban environment. Renault’s Duster was the first entrant and became an instant hit due to the lack of competition. Ford was next with the EcoSport, and later came the Creta & Vitara Brezza. Importantly, each of these products has garnered success, though of course in varying degrees.