I understand that ads are required to keep the site going and keeping it free. No problems with that. But hotstar keeps showing an ad after every other minute. Worse, Most of the ads are the for the same gambling website. If at all, you are showing ads atleast use proper targeting and show some relevant and different ads and not the same ad over and over again. I wonder how the advertisers even allow to show these many number of impressions to the same customer. For slower connections, after every ad the re-buffering is irritating. The choice of content is great and the HD quality is also fantastic, but the absolutely annoying rummycircle ads spoils the entire fun. Unless hotstar improves the experience, I will stick to other better alternatives.