How do you capitalise on a popular product in your portfolio? If you’re HTC, you introduce an affordable alternative to the device, which keeps what’s unique about its progenitor, and removes what doesn’t affect its usability.
The smartphone we’re talking about is the Desire 816 – the brand’s second phablet ( after the One Max) , which has been topping the popularity charts in its price range of under-Rs 25, 000 since its launch. To make the most of the demand, the Taiwanese brand has revealed its sibling, the Desire 816G ( first impressions) , which is a similar product with a cheaper price tag.