This is an exclusive guys..an absolute scoop..the inside story of how Yash Chopra
productions came to make HUM TUM..This meeting was attended by the production manager, chief financial officer, the marketing manager, chief strategist-Aditya Chopra and the chief mentor yash chopra..oh did I forget the creative team..yeah the director Kunal Kohli was there too..The meeting of the agenda was laid down:Making a ’’safe profitable’’ film for the production house..
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Yash Chopra(YC)- yes bachchon..any ideas..its been some time we made a hit film!!
Aditya Chopra(Adi)- Dad..but our last film which we co-produced with Bobby Bedi- Saathiya was a sleeper hit..
YC-yeah exactly it was a sleeper hit...nobody knows how much we actually made on that film..we had all gone to sleep..b4 it was declared a hit!!!
Kunal Kohli(KK)- Sir my last film.Mujhse dosti ka..
Adi(angrily interrupts)-SShhhhhh...how many times have I told u not to mention that film in front of Dad..makes him depressed..
KK(shamefaced)-Oh I m sorrie sir!!
YC-Anyways where was i..any ideas..adi is ur new script ready..??
Adi-No dad..its going to go thru a few re-drafts more..will take a couple of years more..
YC(sighs and grimaces)-gawd..what are we going to do till then..keep on paying these MBAs..exorbitant salaries..do u knw how much its costing to keep this office going??
KK-Sir I have an idea..saw ’’when harry met sally’’ just yday on dvd..me think it can be remade in hindi..
Adi-How can you even think of doing that..with its ’’orgasm’’ scene and high-funda
bantering..how do u propose to remake that in hindi??
KK(nervously)-well..we’ll take out the ’’orgasm’’ scene..and put some songs instead..
YC(smiles a lil)-yeah..not bad..not bad..and wat else??
KK(still a lil tense)-and we are going to have harry and sally’s mummy’s and daddy’s as well in the film..family touch u knw and maybe throw a couple of friends as well..
Adi(still sceptical)-But wil the indian audience accept such a film..how will we show the traditional indian values in this kind of a modern setup..
KK-well we can marry sally once in the film..and in the marriage scene we can show a lot of mehndi, shamiyaana, sangeet, girls and guys dancing in traditional attire..etc..
Adi-a married sally...then what wil happen to harry..
YC-whats wrong with you today Adi...Sally’s husband dies after a few reels..doesn’t he Kunal??
KK-Yes, yes sir..not a few reels..after 5 mins..
Adi-and then what??
KK-well then Sally goes into a depression..and to show her depressed..we wil make her wear glasses for some time..and then Harry becomes her best pal..and as in hindi movies..girl and boy can never be ’’just friends’’ they wil eventually fall in love..and marry..and live happily ever after..
YC(beams)-hey Kunal thats a great idea..bravo my boy...and who wil play Harry and Sally?
KK-I actually had Shahrukh in mind..for the role of Harry..
YC-Sorrie Kunal u can’t have him..he’s too busy rite nw..and I want this film to be a
quickie..
KK-Ok then we can have Saif playing harry and Rani playing Sally..
Adi(smiles)-thats a brilliant idea..Saif wil suit the role of Harry to a T..and who better
than Rani for Sally..she has become a bicker-n-banter expert after Saathiya and Chalte Chalte..
YC(Thoughtfully)- whose going to give the music..what kind of music do u need?
KK-well some fast peppy numbers preferrably in punjabi or mayb a smattering of punjabi here and there..and one soulful track..
Adi-think Jatin-lalit shud do...anyway they wil be able to give full attention to the film..they don’t have much work anyway..
Finance officer(gleefully)-Sir then they might even work free for us!!!
Marketing officer-Sir according to Kottler-the marketing guru..today the most important thing of marketing mix is communication..so we need to position our product in such a way as to get the maximum recall value..and..
YC(baffled)-beta what are u talking about?
Adi-lemme handle this dad..kunal how do u think we ought to sell our film..who is going to be our target customers..
Mktg officer-Sir for this I suggest we do a detailed market audit and identify our market segment carefully..so that we can devise a brand strategy for our film..
YC(upset)-Adi..tell him to shut up..
Adi(calmly)-well..daddy chill..we can have harry playing a cartoonist mayb..so that we can have animation strips running in some ’’celebrity page 3’’ rag which doubles up as newspaper..
Mktg guy-Brilliant idea sir..yes..yes..high brand recall value..positioning it as a fun
young product..merchandising based on the animation characters...(babbles on...)
YC(angrily)-Shut up!!!
KK(nervously)-Sir I have this absolutely hatke idea for the film..when harry ’’falls in love’’ with sally..we will suggest they did..erghhh..ahhh..ding dong..but they won’t marry straight away after ding dong..
YC(confounded)-Ding dong!!! whats that??ding dong!!!..door-bell..???
Adi-err..dad u knw..ding dong..well...
YC(enlightenment)-Oh....HAHAHAHA..i get it..ding dong..(Slaps KK on the back) whats the big deal??go ahead kunal
KK-yeah they wil marry..after sometime..to show that they are really progressive and modern..will appeal to the youth of today that ways..
YC-Done then..we are making the movie...KUnal u wil b directing it..but the final cut will be Adi’s..
Kunal-yes sir..sure sir..
Adi beams..
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