Sorry Recharge khatam ho gaya
--------------------------------------------
Girl-friend ko I LOVE YOU bolna hai or Recharge khatam...
Ab kya karoge????
Kabutar k galle mey ghanti bandoge???
Main batata hu kya karnaa hai...
Thekke pe jao, daru ka choota pauch kharido, 4 Peg maro or
Girl-friend k gar k bahar khade
ho k jor se bolo...
I
LOVE
You .
DARU KA CHOTA PAUCH AB SIRF 10 Rs MEIN...
ishe Kabutar mehanga pad jayega......
This is the mail which is doing rounds on the hutch irfan adertising. Well to be very frankly huthc is able to convey the message it wants. The copy is badwy surely good enough for the young buds who are always out of money and need the small recharge card. The market of small recharge cards in no doubt big in India. The message is conveyed smoothly. The Irfan lost in his own thoughts dillema is used smartly. No matter who ever did this commercial could be able to convey the same message. The message is crystal clear. The brand value it focus on.
Just have a look at its other side also if this commercial is promoted by some other actor say sharukh or sachin I dont think they were be able to convey that message so easily. in total this is a food for thought advertisment which focus on the message that hutch wanted to convey. May the the brand equity will pic this up as the best ads..