The models will be sold under Hyundai’s Prime programme designed and created to further their presence in the increasingly popular fleet market and ride sharing space. This is a global programme and it looks like the Indian operations will be tailor-made to suit the needs of the Indian market.
The cars are expected to be priced Rs 25, 000 to Rs 30, 000 lesser than the new crop of vehicles, but are also expected to be(relatively) high on features, since that is one of Hyundai’s main selling iewed as a strategic move by the automaker, this ensures that the reputation of a taxi does not latch itself onto the shiny visual appeal of the new Xcent as well as the Grand i10.
Before its update, the Xcent, despite being in the market for over three years, struggled to achieve the kind of numbers that its main points.