I, Me Aur Main belongs to the category of modern-day romances that are scripted with some degree of smartness and style that comes from interpretation norms acquired from Hollywood movies. It is crisp, sugary, and somewhat likable. However, the wafer-thin plot does not make it ideal ground for exploration by Bollywood standards. The story (scripted by Devika Bhagat) centres around Ishaan (played with some sort of natural conviction by John Abraham), a music producer, who gets dumped his girlfriend (Chitrangada Singh) because of his incorrigible self-love that often projects an inconsiderate and insensitive manner.
He eventually comes to realize his follies and foibles, and graduates to love in its all-encompassing avatar, in a rather simplistic evolution, and the principal catalyst is his new next-door neighbour (Prachi Desai, as a lovable second lead). Ishaans mom (Zarina Wahab), sister (Mini Mathur), protege (Sheena Shahabadi), and boss (Raima Sen) become secondary and tertiary contributors in his transformation. Kapil Sharmas execution of the story leaves a lot to be desired and the saving grace is the short length of the film. The catchy music and the good-to-look-at frames help gloss over the general inadequacies.