ICICI Bank is representative of a new breed of Indian companies: ambitious, globally competitive, finely tuned to customer needs - and Internet savvy to boot.
ICICI Bank is India’s second-largest bank with 450 branches and offices and about 1700 ATMs all over the country.
ICICI Bank is India’s first bank to launch a site and then follow up with Internet banking services.80 per cent of the bank’s non-resident Indian (NRI) customers have come through the Internet. As a percentage of total deposits, NRI deposits increased from 4.5 per cent to 10 per cent over a one-year period. ’’This is particularly significant since ICICI Bank did not advertise in any U.S. or European publication . Significant savings of thousands of dollars per month have also been realised in mailing and courier costs. Thousands of application forms have been downloaded off the ICICI Bank Website since the feature was first introduced. The bank now has over 7, 000 regular users of its online banking services.
ICICI has launched ICICIDirect.com the first asian web site to get KPMG international certification for maintaining standards in website management and auditing practices. ICICIDirect.com is for people who want to buy and sell shares/mutual funds online.ICICIDirect.com has unique 3-in 1 account feature which gives its customers the convinience to trade online.
The Bank also offers its customers Phone Banking system through which one can do transactions through phone also.
The Customer care center is also very helpful, but they take little time in responding to the quiries of the customers.now the customer care services are also been offered online which makes the customers interact the bank through online instead of going to the nearby branch.
Such newly formed private banks in India - lean and Web-savvy - have reportedly claimed 15 per cent of the accounts from public sector banks.Finally ICICI bank is the best bank for customer who want to operate their accounts online & also wanted to do online tradings.