The Portal of ICICI Direct is very user friendly .I have been using this site since 9 years.
By going through I get knowledge of facts and figures and the mutual funds investment becomes easier for me to invest.
I have earned a lot of knowledge from this and I can sell or advise on where to invest and how useful it is to invest in long run.
Customer service is good. the relation ship manager is in touch to brief on products and buying and selling tips.
Yes have visited staff at chembur branch, nice helpful people are around.