As a smart investor, first of all, you asked about the comparision!. That’s good.
It’s very important to do the comparison, but it’s a tiresome activity to do so as one has to read the fine prints from the brocher!. And the advisor will not give you the full info.
As per my observation, ICICI Pru has high premium allocation charges. That means, 20% of your premium is gone!. Only 80% of the premium is utilised to buy the units.
for example, if your premium is 1 lac per annum, you can expect only 80, 000 Rs worth units are bought and the other charges are recovered by cancelling the units.
Least premium allocation charges are from Bajaj Allianz’s "Capital Unit Gain" policy. which is just 5% and the funds are doing pretty good.
For your convinience, I uploaded a comparision chart . Have a look and fill it whenever you call up a company’s advisor.
https://spreadsheets.google.com/pub?key=pavymIhDyVVDmcRKksdgMCQ
Here is another view. the effect of high charges on the returns!. just a sample.
Product ICICI Prulife "LifeTime Super" Bajaj Allianz "Capital Unit Gain"
Premium 25000 25000
Premium Allocation Charges 20% 5%
Fund Value 20000 23750
1 year Peformance(returns) 10% 10%
Fund value at the end of 1 year 22000 26125